The SEO blog
Practical SEO guides: basics, keywords, technical SEO, link building, content, local SEO, tools and AI.
ContentPillar Pages and Topic Clusters: Structuring Your ContentOrganizing your content around a pillar page and related articles helps visitors and search engines understand your expertise.Link BuildingDisavowing Toxic Links: When and How to Do ItDisavowing links is rarely necessary. Here is when it is useful, and how to proceed safely.Technical SEOThe Canonical Tag: What It Is and How to Use ItThe canonical tag designates the version to prefer when several URLs show identical or very similar content.On-Page SEOHow to Optimize Images for SEOWell-optimized images speed up your site, improve accessibility and can bring traffic from Google Images.KeywordsKeyword Cannibalization: How to Detect and Fix ItCannibalization happens when several pages target the same intent. It blurs the signals and can hold each of them back.SEO BasicsHow Does Google Rank Websites? The Main PrinciplesGoogle's ranking relies on many signals grouped into broad families. Here is what Google says about them officially.Platforms & StrategyHow to Choose Your Domain Name for SEOA good domain name is memorable, lasting and free of a bad history. Here are the criteria to check before buying.Google, Algorithms & AIGoogle Penalty: How to Know If Your Site Is AffectedNot every traffic drop is a penalty. Here is how to tell a manual action from an algorithmic or technical drop.Tools & AnalyticsHow to Track Your Google Rankings (and Interpret Them)Your position is not the same for everyone. Here is how to track it reliably and draw the right conclusions.Local SEOCustomer Reviews and Local SEO: How to Get and Manage ThemCustomer reviews strengthen your local prominence and reassure buyers. Here is how to get them within the rules.ContentUpdating Old Content: The Method to Gain TrafficImproving existing content is often more profitable than creating new content. Here is how to go about it.Link BuildingAnchor Text: How to Choose It for SEOAnchor text is the clickable text of a link. It describes the destination page, but over-optimization can backfire.