The SEO blog
Practical SEO guides: basics, keywords, technical SEO, link building, content, local SEO, tools and AI.
Platforms & StrategyShopify SEO: What the Platform Does for You and What Is Left to DoShopify handles several technical SEO basics. You still need to take care of your store's content, structure and speed.Google, Algorithms & AIIs Bing Worth Optimizing for in SEO?Bing isn't your priority, but registering with its tools takes little time. Here is what is worth doing.Tools & AnalyticsHow to Track Your SEO with Google Analytics 4Google Analytics 4 measures what visitors from Google do. Paired with Search Console, it connects visibility to results.Local SEOLocal SEO Without a Storefront: Optimizing a Service-Area BusinessTraveling to your customers doesn't prevent local visibility. Here is how to set up your listing and your site.ContentIs a Blog Useful for SEO? When and How to Start OneA blog is only useful if it answers your customers' questions and ties into your business. Here is how to decide and launch it.Link BuildingHow Many Backlinks Do You Need to Rank Well?The right number of backlinks depends on your sector and competitors. A few solid links beat many weak ones.Technical SEOCrawl Budget: Should You Care and How to Optimize ItMost sites don't need to worry about crawl budget. For large sites, a few best practices make the difference.On-Page SEOStructured Data (schema.org): What It Is and How to Add ItStructured data describes a page's content in a machine-readable format. It guarantees no rich display.KeywordsSemantic SEO and Topical Coverage: How to Enrich Your ContentSemantic SEO means covering a subject in all its richness, with the natural vocabulary that comes with it.SEO BasicsHow Much Does SEO Cost? The Factors That Drive the BudgetSEO cost depends on your sector, your site and your goals. Here is how to understand an offer and frame a budget.Platforms & StrategyYoast, Rank Math and Others: How to Choose Your WordPress SEO PluginAn SEO plugin eases the management of tags and settings, but doesn't replace strategy or content.Google, Algorithms & AIVoice Search: Should You Optimize Your Site and How?Optimizing for voice mostly means answering natural questions well. Here is what really matters.