The SEO blog
Practical SEO guides: basics, keywords, technical SEO, link building, content, local SEO, tools and AI.
Tools & AnalyticsWhy Is My Organic Traffic Dropping? A Diagnostic MethodBefore reacting to a traffic drop, you need to find its cause. Here is the order in which to investigate.Local SEOMulti-Location Local SEO: How to Manage Several AddressesManaging several locations takes method: one listing, one page and consistent information for each.ContentVideo SEO: How to Gain Visibility on YouTube and GoogleVideo can be found on YouTube and on Google. Each channel has its own levers, listed here.Link BuildingInternal or External Links: Which Matter More for SEO?They don't play the same role: internal links organize your site, external ones reflect your reputation.Technical SEOSite Migration: How to Succeed Without Losing SEO TrafficA poorly prepared migration can make traffic drop. Here are the method and checklist to get it right.On-Page SEOFeatured Snippets (Position 0): How to Aim for Google's Highlighted AnswerThe featured snippet highlights an answer at the top of results. You can prepare for it, but never guarantee it.KeywordsKeyword Difficulty: How to Really Assess ItKeyword difficulty depends on who ranks and what your site is worth. Here is a manual method to judge it.SEO BasicsIs SEO Still Worth It Today?SEO remains a major channel for being found, but it is evolving. Here is how to judge whether it fits your business.