Technical SEO
Crawling, indexing, performance and technical architecture.
Technical SEOCore Web Vitals: LCP, INP, CLS and How to Improve ThemCore Web Vitals are three Google metrics that measure real visitor experience: loading, responsiveness and visual stability.Technical SEOThe robots.txt File: What It Does and How to Use ItThe robots.txt file controls how bots crawl your site. Careful: it is not a way to prevent indexing.Technical SEOThe Canonical Tag: What It Is and How to Use ItThe canonical tag designates the version to prefer when several URLs show identical or very similar content.Technical SEO301 or 302 Redirect: Which One to Choose for SEO?A 301 signals a permanent change, a 302 a temporary one. Choosing well avoids traffic losses.Technical SEOThe XML Sitemap: What It Is For and How to Set It UpThe XML sitemap is the list of URLs you want crawled. It helps discovery, without guaranteeing indexing.Technical SEO404 Errors: Are They Harmful for SEO and How to Fix Them404s don't penalize a site in themselves, but some lose traffic or links. Here is how to sort and act.Technical SEOCrawl Budget: Should You Care and How to Optimize ItMost sites don't need to worry about crawl budget. For large sites, a few best practices make the difference.Technical SEOSite Migration: How to Succeed Without Losing SEO TrafficA poorly prepared migration can make traffic drop. Here are the method and checklist to get it right.