The SEO blog
Practical SEO guides: basics, keywords, technical SEO, link building, content, local SEO, tools and AI.
Platforms & StrategySubdomain or Subdirectory: Which Is Better for SEO?Subdomain or subdirectory: both work, but the latter is often simpler to manage for SEO. Here is how to decide.Google, Algorithms & AIGEO (Generative Engine Optimization): Getting Cited by AIGEO adapts your content to engines that generate answers with AI. It extends SEO more than it replaces it.Tools & AnalyticsHow to Use Google Search Console: A Beginner's GuideGoogle Search Console is Google's free tool to track your site's visibility, detect problems and get pages indexed.Local SEOHow to Optimize Your Google Business ProfileYour Google Business Profile is your local storefront in Google Search and Maps. Here is how to complete it and make it more visible.ContentE-E-A-T: Experience, Expertise, Authoritativeness and Trust ExplainedE-E-A-T is the framework Google uses to assess content quality: experience, expertise, authoritativeness and trust.Link BuildingWhat Is a Backlink and How Do You Get Them?A backlink is a link on another website that points to yours. It is one of the main trust signals used by search engines.Technical SEOCore Web Vitals: LCP, INP, CLS and How to Improve ThemCore Web Vitals are three Google metrics that measure real visitor experience: loading, responsiveness and visual stability.On-Page SEOHow to Write a Good SEO Title TagThe title tag is the clickable headline shown in Google. Well written, it helps you rank and earn more clicks.KeywordsWhat Is Search Intent in SEO?Search intent is the reason a person types a query. Understanding it is the foundation of content that ranks.SEO BasicsWhat Is SEO? Definition and How It WorksSEO covers the practices that make your site more visible in search results, without paying for ads.Platforms & StrategyInternational SEO and hreflang: A Guide for Multilingual SitesHreflang links the language versions of a page so Google shows the right one to each visitor.Google, Algorithms & AIGoogle Core Updates: What to Do When Your Traffic DropsA core update is not a penalty: it is a global adjustment of Google's systems. Here is how to analyze it and respond calmly.