The SEO blog
Practical SEO guides: basics, keywords, technical SEO, link building, content, local SEO, tools and AI.
KeywordsDoes Keyword Density Still Matter in SEO?Counting keywords no longer makes sense. It is better to write clearly, cover the topic and use natural vocabulary.SEO BasicsHow to Check Whether Your Site Is Indexed by GoogleA page that isn't indexed can't appear in Google. Here is how to check indexing and fix the common causes.Platforms & StrategySEO Agency or Freelancer: How to Choose and Avoid the PitfallsThe right SEO provider depends on your size, needs and budget. Here is how to compare and avoid bad surprises.Google, Algorithms & AIWill AI Kill SEO? A Balanced LookAI changes how people search and how results are displayed. SEO is evolving more than it is disappearing.Tools & AnalyticsHow to Analyze Your Competitors' SEO, Step by StepAnalyzing your competitors reveals keyword, content and link opportunities. Here is a six-step method.Local SEOWhy Isn't My Business Showing in the Local Pack?Being absent from the local pack almost always has an identifiable cause. Here is the checklist to go through, from simplest to most complex.ContentHow Often Should You Publish for SEO?A sustainable pace of solid content beats daily publishing of weak texts. Here is how to decide.Link BuildingDomain Authority (DA, DR): What Does It Really Measure?Domain authority is a score estimated by tools, not an official Google criterion. Here is how to use it without being misled.Technical SEO404 Errors: Are They Harmful for SEO and How to Fix Them404s don't penalize a site in themselves, but some lose traffic or links. Here is how to sort and act.On-Page SEOHow to Create SEO-Friendly URLsA good URL is short, readable and stable. It helps visitors and search engines understand the page before even opening it.KeywordsHow Many Keywords Should You Target per Page?A page doesn't target a set number of keywords, but one main intent. It will rank for many related queries.SEO BasicsCan You Do Your Own SEO? What Is Possible and Its LimitsThe basics of SEO are accessible to everyone. Here is what you can do alone, and when an expert becomes useful.