Platforms & Strategy
CMS, e-commerce, international SEO and strategic choices.
Platforms & StrategySubdomain or Subdirectory: Which Is Better for SEO?Subdomain or subdirectory: both work, but the latter is often simpler to manage for SEO. Here is how to decide.Platforms & StrategyInternational SEO and hreflang: A Guide for Multilingual SitesHreflang links the language versions of a page so Google shows the right one to each visitor.Platforms & StrategyE-Commerce SEO: How to Optimize Your Product PagesAn optimized product page answers the buyer's questions and helps Google understand what you sell.Platforms & StrategyHow to Choose Your Domain Name for SEOA good domain name is memorable, lasting and free of a bad history. Here are the criteria to check before buying.Platforms & StrategyWordPress SEO: Essential Settings and Best PracticesWordPress is well suited to SEO, provided it is configured properly. Here are the settings to check first.Platforms & StrategySEO Agency or Freelancer: How to Choose and Avoid the PitfallsThe right SEO provider depends on your size, needs and budget. Here is how to compare and avoid bad surprises.Platforms & StrategyShopify SEO: What the Platform Does for You and What Is Left to DoShopify handles several technical SEO basics. You still need to take care of your store's content, structure and speed.Platforms & StrategyYoast, Rank Math and Others: How to Choose Your WordPress SEO PluginAn SEO plugin eases the management of tags and settings, but doesn't replace strategy or content.