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On-page SEO audit

SEO audit of www.nytimes.com

https://www.nytimes.com/

JSON
Analyzed on Oct 31, 2026 at 7:29 PM HTTP 403 TTFB 94 ms 771 B of HTML 8 words Server: DataDome

Google preview

Simulated desktop search result.

www.nytimes.com
https://www.nytimes.com

nytimes.com

No meta description: Google will show a snippet automatically picked from the page content.

  • Title11 chars
  • Description—
  • Canonical—
  • Languagefr

Top issues to fix

Sorted by impact on the score.

  • HTTP statusError
    Returned status 403.
    The page must return 200 to be indexed.
  • Meta descriptionError
    No meta description.
    Write a compelling 120–160 character description.
  • H1 headingError
    No H1 heading on the page.
    Add a single H1 describing the page topic.
  • Content lengthError
    8 words — very thin content.
    Add useful, original text content.
  • Mobile viewportError
    No viewport tag: poor mobile display.
    Add <meta name="viewport" content="width=device-width, initial-scale=1">.
  • Open GraphError
    No Open Graph tags.
    Add Open Graph tags for better shares on Facebook, LinkedIn and WhatsApp.
  • Title tagNeeds work
    11 characters — title too short.
    Aim for 30 to 60 characters to use all the space in Google.
  • Canonical URLNeeds work
    No canonical tag.
    Add <link rel="canonical"> to avoid duplicate content.

+ 7 more item(s) in the details below.

Content & tags

28 / 100
Title tag 11 characters — title too short.Aim for 30 to 60 characters to use all the space in Google.
Meta description No meta description.Write a compelling 120–160 character description.
H1 heading No H1 heading on the page.Add a single H1 describing the page topic.
Heading structure No headings (H1–H6).Structure your content with H2/H3 headings.
Content length 8 words — very thin content.Add useful, original text content.
Text-to-HTML ratio 5.6% — very heavy code compared to text.Slim down the HTML (external CSS/JS, less unnecessary markup).
Declared language lang="fr".

Technical & indexability

63 / 100
HTTP status Returned status 403.The page must return 200 to be indexed.
HTTPS Secure connection.
Redirects 1 redirect (301).
Indexability Page is indexable.
Canonical URL No canonical tag.Add <link rel="canonical"> to avoid duplicate content.
Mobile viewport No viewport tag: poor mobile display.Add <meta name="viewport" content="width=device-width, initial-scale=1">.
Encoding Charset declared.
robots.txt Present and not blocking.
XML sitemap Found: https://www.nytimes.com/sitemaps/new/news.xml.gz (588 entries).
Favicon No favicon declared.Add <link rel="icon">, shown in Google’s mobile results.
Readable URL Short, clean URL.

Social & structured data

29 / 100
Open Graph No Open Graph tags.Add Open Graph tags for better shares on Facebook, LinkedIn and WhatsApp.
Twitter Card No Twitter Card.Add <meta name="twitter:card" content="summary_large_image">.
Structured data No structured data.Add schema.org JSON-LD (Organization, Article, Product, FAQ…) for rich results.

Performance

92 / 100
Server response time 94 ms (TTFB).
HTML size 771 B.
Compression Uncompressed response.Enable gzip or Brotli on the server.
Render-blocking scripts No render-blocking scripts in <head>.
External resources 1 script(s), 0 stylesheet(s).
HSTS HSTS header present.
Cache-Control max-age=0, private, no-cache, no-store, must-revalidate

Heading structure

H1 · 0H2 · 0H3 · 0H4 · 0H5 · 0H6 · 0

No headings found.

Top keywords

Most frequent words in the visible content (4+ letters).

WordCountDensityTitleDesc.H1
please 1 12.50 % ———
enable 1 12.50 % ———
disable 1 12.50 % ———
blocker 1 12.50 % ———

Links & images

  • Internal links0
  • External links0
  • Nofollow links0
  • Images0 (0 lazy-loaded)
  • Images without alt0

Social sharing & schema.org

  • og:title—
  • og:description—
  • og:image—
  • twitter:card—
  • schema.org types—
  • Sitemaphttps://www.nytimes.com/sitemaps/new/news.xml.gz

Automated audit of the submitted page · 1-hour cache · results are indicative

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